FOR IMMEDIATE RELEASE
September 3, 2002 — Squeaky Wheel Media

Squeaky Wheel Media Launches New Site for
Technology Solution Firm

NEW YORK, N.Y. — Squeaky Wheel Media, a digital communication agency specializing in Web-based creative services, recently launched a new online face for technology consultancy firm, SoftConnect, embodying the creative design and technological application of both companies.

The site, www.softconnect.com, launched this summer as part of an initiative by SoftConnect to more effectively communicate the quality of their services to both current and prospective clientele in order to expand their long-term customer base.

“The site serves as the primary vehicle for getting the message out to the public of who we are and why they should do business with us,” said Joseph Fernandez, co-founder and president of SoftConnect. “We were focused on two ideas when planning the message of the new site: making our clients successful by adding to the value of their business, and enabling our clients to be more technology-centric by taking their current information systems and integrating them with our own advanced systems.”

SoftConnect’s goal in having the new site produced centered on the need to show clients they’re able to add value and growth to their business through application development and system integration. Fernandez said they chose Squeaky Wheel Media to accomplish this task because they’ve done it with their own company. As one of the newer business solution firms on the market, as is SoftConnect, Squeaky is recognized for larger projects, such as various SoBe Beverage and Tishman Construction sites.

“We were looking for a company that has technology expertise, not just one that had (large-scale) financial stability,” Fernandez said. “We wanted a company we could count on and who we knew could make it work in the end — someone who’s done it before.”

“We’ve accomplished having a site developed that represents the quality and seriousness of our work,” said Fritz Gabriel, SoftConnect co-founder and manager of client services. “Squeaky has projected a sense of professionalism, trust and legitimacy of the fact that we will deliver our product. This, in turn, will entrust more clients to us and develop lasting customer relationships.”

Anthony Del Monte, president of Squeaky Wheel Media, said communicating SoftConnect’s image to the media was a priority in creating the new site. Amidst a sea of industry competition in terms of both the size and ability of Web-based practices, the site serves as a prime example of the exemplary work SoftConnect achieves.

“With so much ambiguity, fragmentation and confusion in the tech marketplace today, it was important to be very upfront and clear with SoftConnect’s image, identity and service offering,” Del Monte said. “The new position will allow the audience a fresh and inviting articulation of SoftConnect and its very complex array of capabilities.”

The new site is not only based on technological ingenuity, however. The creative edge of Squeaky Wheel Media mixed with the strategic discipline of SoftConnect makes for an online environment aesthetically pleasing to any target audience. This artistic fusion was the main idea behind the site’s design.

“The opportunity that Squeaky had in designing [SoftConnect’s] site was to create a new attitude and public personality for SoftConnect,” said Ed Mullen, creative director of Squeaky Wheel Media. “Their name served as our starting point, informing our creation of a visual metaphor through color, line and imagery. The result is a site with dramatic visual interactions, focused [as is SoftConnect] on the customer, with a warm, approachable and quality-assuring feel.”

About SoftConnect

SoftConnect helps clients build technology-centric business solutions. From determining the correct solution to implementing it, their approach ensures the highest quality solution in the shortest time frame. Tech-based services include system integration, application development and emerging technologies, such as mobile computing or Web services. Their clients benefit from the knowledge of what’s possible and what it will take to accomplish a project. Their staff continues to work closely with clients to combine their business acumen and the firm’s technical expertise into real world solutions.

The company’s current clients hail from Fitch Ratings, Martin Interactive, Milrose Consultants, New Media Merchants, Outsource Consultants, RentPort, Room12, Ten-X, Inc., and Velocity Express.

About Squeaky Wheel Media

The digital communication agency is based in New York City and specializes in Web-based creative services. They develop meaningful digital experiences that last, and position companies to succeed online. The base of their service offering includes creative, consultative and Web-development services which translate to the delivery of world-class online marketing vehicles.

Their experienced Internet team is comprised of designers, strategists and architects whose talent, passion and drive define Squeaky Wheel Media. An executive team that shares more than 20 years of combined industry experience, their services include: Web design and programming, E-commerce, branding, information architecture, online marketing, database, multimedia, graphic design, consulting, copywriting, usability and QA testing.

Current clientele includes: Arthur Schuman, Conduit Recruiting, Equine Performance Supplements, Chelsea Premium Outlets and Chelsea Properties Group, Inc., Loral Space & Communications, SoftConnect, SoBe/Pepsico, Tishman Construction and Real Estate, Kick Start, Financial Times and BD Photography.

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