Free People Wholesale

Free People started off as the private label wing of Urban Outfitters. It has since spun out into it's own brand with a growing number of stores, a robust online presence and a large wholesale division. Recognizing that many of the their wholesale buyers often find it difficult traveling to trade shows or showrooms to place their orders, Free People sought to build an innovative online showroom that allowed buyers the convenience of placing orders online while retaining some of the enjoyable aspects of shuffling through racks of clothes.

The interface utilizes an animated slideshow metaphor to present products in an innovative way that is still very user friendly and intuitive. Development partner, Weblinc, implemented the concept utilizing a whole toolbox of new methods and technologies to enable the concept of an animated browsing experience, realtime order calculations and asynchronous loading of content upon demand. And it's pretty.

Role – Website: Strategic Consulting,
User Experience Design, Visual Design