"It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy."A great quote on many levels.My grandfather, Bob Stoffer, gave me Ogilvy's Confessions of an Advertising Man. He always worked for Ford Motor Company. He worked with Ford’s agencies developing materials like training manuals and slide films. The chapter “How to Manage an Advertising Agency” is heavily underlined. The paper inside lists Greever & Jones and Flesch’s The Art of Plain Talk.