Terrapin works to create a sustainable built environment through holistic design solutions inspired by the natural world they seek to preserve.
Terrapin is an environmental consulting and strategic planning group that helps its clients think differently about environmental strategy, policy, and related opportunities. They help governments and planners create greener cities. They help architects and developers implement green methods in the projects the build. They help businesses fundamentally change the way they do business. And they do it all with a refreshing “change is both possible and practical” attitude.
After seven years, the time has come to reassess Terrapin’s website needs. I have recently completed a discovery and strategy project, working with Brian Casel, that has defined a roadmap that is currently under development. More details after launch.
Initial Launch 2007
Connect big ideas to diverse projects in different business sectors.
Terrapin is a company of big ideas and new ways of thinking. The heart of their practice is the marriage of sophisticated theoretical ideas and practical business virtues. Understanding that “green” is often misappropriated, Terrapin guides clients towards an understanding that environmentally minded measures pay strong business, productivity and community dividends.
An interactive component featured prominently on the homepage helps visitors gain understanding of how lofty ideas such as “biomimicry” and “transcending the cost barrier” have been applied to specific projects in representative categories. This tool helps visitors see themselves in Terrapin’s solutions and become familiar with ideas that impact their own projects.
Provide hand-selected, relevant content to qualified visitors.
Terrapin is led by pioneers in the green building movement. Their work is extremely extensive and wide ranging. By creating a private “Workroom” section of the site, Terrapin is able to vet visitors interested in learning more about the company, and easily generate a custom selection of projects that are relevant to the specific interests of that visitor. Content is selected from a collection of existing project profiles.
If a government official who focuses on housing issues wants to learn more, they will be shown relevant government and housing projects and not be burdened muddling through large-scale corporate project. The amount of work required to set up an account is minimal, yet the visitor gains a more personal understanding of how Terrapin can address their needs and Terrapin comes away with a qualified lead.
Photo at top: Rasmus Lerdorf CC BY 2.0